Project Description
Advertising campaign performance analysis aims to determine the most effective campaigns by evaluating the performance of various advertising campaigns. This analysis helps optimize advertising strategies by examining how the advertising budget is used, how many people the ads reach, how many clicks they receive, and conversion rates.
Dataset Description
CampaignID: Unique ID of each campaign
AdID: Unique ID of each ad
AdStartDate: The date the ad starts
AdEndDate: The date the ad ends
AdBudget: Budget allocated for advertising
Impressions: How many times the ad was viewed
Clicks: How many times the ad was clicked
Conversions: Number of conversions from the ad
Revenue: Income from advertising
Cost: Cost of advertising
Project Steps
Data Loading and First Look: Load the dataset and get an overview. Examine the structure of the data and detect missing or incorrect data.
Cleaning Missing and Erroneous Data: Fill in missing values and correct erroneous data.
Calculating Key Metrics: Calculate key metrics like ROI, CTR, and conversion rate.
Data Analysis and Visualization: Visualize results by analyzing calculated metrics.
Developing Optimization Strategies: Develop strategies to optimize advertising campaigns based on findings.
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