Customer conversion rate is an important performance metric that measures how effective ads are and how successfully they convert the target audience. The conversion rate is calculated based on how many times the ad was clicked and how many of those clicks turned into the desired action (purchase, registration, etc.). This analysis is used to evaluate the success of advertising campaigns and develop optimization strategies.
Dataset Description
The data set we created for this project includes the metrics necessary to analyze conversion rates of different advertising campaigns:
CampaignID: Unique ID for each campaign
AdID: Unique ID of each ad
AdStartDate: The date the ad started
AdEndDate: The date the ad ends
Impressions: How many times the ad was viewed
Clicks: How many times the ad was clicked
Conversions: The number of conversions from the ad.
Project Steps
Data Loading and First Look: We will load the dataset and take a general look. We will examine the structure of the data and identify missing or incorrect data.
Cleaning of Missing and Erroneous Data: We will fill in the missing values and correct the incorrect data. In this step, we will perform the necessary cleaning operations to ensure the accuracy and integrity of the data.
Conversion Rate Calculation: We will calculate the conversion rates of ads. This is calculated by dividing the number of conversions by the number of clicks.
Data Analysis and Visualization: We will visualize the results by analyzing the calculated conversion rates. In this step, we will examine the distribution of conversion rates, campaign-based performances and time-based analysis.
Developing Advertising Strategies: We will optimize advertising strategies by identifying ads with the highest conversion rate. In this step, we will identify the common characteristics of high-performing campaigns and develop strategies to improve the performance of other campaigns.
Evaluation of Results and Optimization Strategies: Based on the results obtained, we will make general strategic recommendations. We will provide suggestions to ensure the most efficient use of the advertising budget and increase customer interaction.
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