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Retail Store Performance Analysis


Hands-on Mentor Projects
Hands-on Mentor Projects



Project Description

Retail store performance analysis is critical for evaluating stores' sales, customer satisfaction and operational efficiency. In this project, we will evaluate store performance, customer behavior and inventory management by analyzing sales data, customer data, store information and inventory data. Our goal is to help store managers and retail analysts improve store performance and make strategic decisions.


Project Usage Areas

This project has several uses for retail store managers, retail analysts and data scientists:

  • Sales Performance Analysis: Improving performance and identifying sales trends by analyzing sales data.

  • Customer Behavior: Evaluating customer behavior and loyalty by analyzing customer data.

  • Inventory Management: Managing stock levels and reorder needs by analyzing inventory data.

  • Store Efficiency: Increasing operational efficiency by analyzing store information.

  • Strategic Decisions: Developing and improving store management strategies using data analysis.


Dataset Description

The data set to be used in this project includes the data needed to evaluate retail store performance. The dataset consists of four main files in total:


Sales Data (sales_data)


SalesID: Sales ID

StoreID: Store ID

ProductID: Product ID

CustomerID: Customer ID

SalesDate: Sales date

SalesAmount: Sales amount

Quantity: Quantity sold


Customer Data (customer_data)


CustomerID: Customer ID

CustomerName: Customer name

Age: Age Gender: Sex

city: city

LoyaltyScore: Loyalty score


Store Information (store_data)


StoreID: Store ID

StoreName: Store name

Location: Location

SquareFeet: Store area (ft²)

Manager: Store manager


Inventory Data (inventory_data)


InventoryID: Inventory ID

StoreID: Store ID

ProductID: Product ID

StockLevel: Stock level

ReorderLevel: Reorder level


There are various dirty data problems in this dataset, such as missing data, outlier data, and wrong data type. This is an ideal data set to experience data cleaning and processing processes commonly encountered in real life.


Student Benefits

This project provides many benefits for students:

  • Data Manipulation: Students develop skills in examining, cleaning, and analyzing data sets.

  • Using Pandas: They learn to use the data processing and analysis methods of the Pandas library effectively.

  • Data Cleaning: They gain skills in cleaning missing data, outliers and incorrect data types.

  • Business Intelligence: By analyzing data sets, they improve their ability to evaluate store performance and customer behavior and make strategic decisions.

  • Reporting: Provides skills to effectively report and present analysis results.

  • Real Life Applications: Provides practical information about data problems and analysis processes encountered in real life.


 

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